Big brands are increasingly adding coupons to their marketing mix to boost their bottom line. Data from advertising firm suggests, Small businesses estimate 17.7 percent of their total business in the next 12 months will be generated by customer acquisition promotions such as discount deals, daily deals, coupons or similar offers. Successful retailers bolster their bottom line using multiple channels. Knowing that their customer base will include shoppers who happily pay full price and buyers who eagerly wait for a new coupon to appear, smart brands deliver special deals to different segments of customers to encourage everyone to complete their next purchase.
Statistics reveal that 57 percent of shoppers are motivated to complete a first-time purchase when they can redeem a coupon. In the absence of a special deal, some shoppers feel a first-time buyer discount is a prerequisite for brands looking to acquire new customers. That is because 62 percent of consumers invest two or more hours each week scouring the web for promotions. Fortunately, retailers can rest assured that any coupons issued may still attract loyal, lifelong customers. In fact, 91 percent of buyers who redeem coupons say they would visit the same retailers again.